Privacy Policy

Last Updated: November 17, 2025

Latitudes Genealogy operates the website located at www.latitudesgenealogy.com (the "Site"). We are committed to protecting your privacy and ensuring you understand exactly how your personal information is collected, used, and shared.

This Privacy Policy applies to all visitors, users, and customers of the Site. By accessing or using our Site, you agree to the terms of this Privacy Policy.

We collect both personal information (which identifies you) and non-personal information (which is anonymous data) to operate our business and improve our services.

We collect information that you voluntarily provide to us, including:

• Contact Information: When you fill out a contact form, subscribe to our newsletter, or register for an account, we collect your Name and Email Address.
• Correspondence: Any text or details provided in the "Message" field of our contact forms.
• Account Credentials: If you create an account, we store your username and encrypted password.
• Transaction Information (Future Use): When you purchase products (physical or digital), we require your billing address, shipping address, and phone number to fulfill the order.

When you browse our Site, we use tracking technologies (such as Cookies) and third-party analytics tools to collect data, including:

• Device Data: IP address, browser type, operating system, and device type.
• Usage Data: Pages viewed, time spent on the site, and referring websites.
• Google Analytics: We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.

We use the collected information for the following purposes:

• Communication: To respond to your inquiries, comments, or questions sent via our contact forms.
• Order Fulfillment: To process payments, deliver digital downloads, and ship physical products to your address.
• Marketing: To send you newsletters, updates, and promotional offers. You may opt out of these communications at any time by clicking the "unsubscribe" link in the email.
• Site Improvement: To analyze trends and user traffic to improve the functionality and content of our Site.
• Security: To detect and prevent fraud or abuse of our Site.

We plan to use PayPal to process payments.

• We do not store your credit card information on our servers.
• Payment data is handled directly by PayPal under their own privacy standards.
• You can view the PayPal Privacy Statement at https://www.paypal.com/us/webapps/mpp/ua/privacy-full.

We do not sell or rent your personal data to data brokers. We only share your information with trusted third parties necessary to operate our business:

• Service Providers: We share shipping addresses with carriers (such as USPS, UPS, or FedEx) to deliver physical goods.
• Analytics & Advertising: We may use third-party pixels (such as Facebook/Meta Pixel, Google Ads) for retargeting and interest-based advertising. These allow us to show you ads relevant to your interests on other platforms.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

Our Site uses cookies to distinguish you from other users.

• Essential Cookies: Necessary for the operation of the website (e.g., keeping items in a shopping cart).
• Analytics/Performance Cookies: Allow us to recognize and count the number of visitors.
• Targeting Cookies: Record your visit to our website for advertising purposes.

You can choose to disable cookies through your individual browser options, though this may affect the functionality of the Site (specifically the shopping cart).

We take the security of your data seriously. Our website uses Secure Socket Layer (SSL) technology (indicated by the "https" in the URL) to encrypt data transmitted between your browser and our servers. However, please remember that no method of transmission over the Internet is 100% secure.

We respect your right to control your personal data. Regardless of your location, we offer the following rights:

• Access: You have the right to request a copy of the personal data we hold about you.
• Correction: You may request that we correct any inaccurate or incomplete data.
• Deletion: You may request that we delete your personal data from our records, subject to certain legal exceptions (such as retaining transaction records for tax purposes).

To exercise these rights, please contact us at randall@latitudesgenealogy.com.

Our Site is not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately so we can delete it.

We may update our Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by updating the date at the top of this page.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us using the details below:

Latitudes Genealogy Email: randall@latitudesgenealogy.com Address:14315 W 84th Pl Arvada, CO 80005 United States